The SynGlyphX Approach to Data Visualization…
The challenge with data visualization is that when you are trying to depict more than three variables (i.e., three dimensions), you run out of dimensions to graph all the data (i.e., it’s difficult to create a chart with more than X / Y / Z axes). So, you end up staring at rows and columns of data, developing pivot tables, and creating multiple graphs and charts, trying to discern meaning from the data. We call this the high dimensional data conundrum. You want – and actively build – a large data set to help solve your problem. But, with volume comes complexity.
At SynGlyphX, we focus creating high-dimensional interactive data visualization environments. With this approach, users can interact with their high dimensional data in spatial and temporal context. In plain English: Users can see a lot of their data in a small visual space – best of all, it actually gets less confusing to understand. Our technology, architected upon principles of neuroscience, increases the user’s capacity and capability to process complex data and quickly identify key patterns, trends, and anomalies. Transforming data to knowledge…Faster.
…Part of a Larger Paradigm Shift
This unique and innovative approach to data visualization is part of a larger paradigm shift. Conventional data analysis calls for spreadsheets covered with alpha-numeric text, bar charts, and line graphs. This sort of analysis requires users to expend significant time and effort on data manipulation – and the use of multiple graphs and charts to discern meaning from the data. Typical methods often tend to over summarize the data – and when working with large data sets, such methods can often hide the data’s true meaning. However, new methods have started to emerge to streamline these processes by incorporating richly visual, three-dimensional forms.
The Apple Approach to User Interface…
In a Super Bowl ad 30 years ago, Apple introduced the Macintosh personal computer and operating system (Mac OS). Before the Mac OS, conventional operating systems required the user to issue ‘commands’ to the computer by typing lines of alpha-numeric text. While effective, this method was cumbersome and required some level of programming knowledge.
The Mac OS was the first retail computer to employ a graphical user interface (GUI). This allowed users to easily interact with the computer by means of icons and other visual screen elements. The Mac OS still issued command lines, but effectively used the GUI to hide this from the user.
This shift—from an alpha-numeric/keyboard interface to a visual/mouse interface—totally changed the way we interact with computers. The added level of visual abstraction allowed for a more intuitive user experience.
SynGlyphX is to Data what Apple was to User Interface
Today, we face a similar shift. Data analysts and consumers—especially when faced with large and complex datasets—can be overwhelmed by an ocean of raw numbers. While alpha-numeric data analysis can be helpful, it can also be difficult and time consuming.
SynGlyphX solves this problem by adding a visual layer to the data. Alpha-numeric analysis still underlies our data visualization, just as the Mac OS still issued command lines. We deliver the data in a visual format, allowing the user to more quickly conduct analysis, create insight, and take action.
We’d love to tell you more about how SynGlyphX can help your company. Please contact us at info@SynGlyphX.com.